Wednesday, March 14, 2012

The Art of the Deal

I'm going to start this column by telling you straight up ~ the above title, The Art of the Deal, was not coined by me. It's the name of a book published by real estate mogul Donald Trump back in 1988.

While it's true that Donald Trump -- or companies that bear his name - have declared bankruptcy four times since then, "The Donald" has successfully fought his way back, not only as a real estate developer, but as a TV personality. Trump is now the star of the popular TV series "The Apprentice" and "Celebrity Apprentice" too!!!

So why do I reference The Art of the Deal to introduce today's article?
The notion of deal-making as an art appeals, not only because deal making is the most important part of any sales job, but when you think about deal making as an art, it makes the job sound like fun! And who doesn't want to have fun?!!
The right way to approach any deal is like a work of art. When an artist renders a painting, in the beginning s/he doesn't know whether his/her work will be loved, or whether it will be ignored. In any event, the artist must put all of him/herself into every stroke, just as you too must give everything you've got on every deal you work on!!!

Despite the notion that deal making is like an art; there is of course, as we all know, much more to running a successful business than being a good artist.

Though written more than 20 years ago, here are some practical tips offered by The Donald in the book, seemingly every bit as relevant today...
• Think big.
• Protect the downside and the upside will take care of itself.
• Maximize your options.
• Know your market.
• Use your leverage.
• Enhance your location.
• Get the word out.
• Fight back.
• Deliver the goods.
• Contain the costs.
• Have fun.
There you have eleven tips from The Donald! Follow them and you too could become
a real estate mogul and TV star!!!

And so it goes without saying, if you're going to have any chance of following in his footsteps in becoming a real estate mogul, you MUST have a good mortgage broker!

That's where I come in!

For mortgage solutions call
David Grossman
@ 416 876 2031...
and get the service you deserve!
• Residential or commercial mortgages
• Good or bad credit (The Donald knows about bad credit!)
• Urban or rural properties
• Self employed
• New immigrants
• Private and institutional funds available
I look forward to hearing from you!

David Grossman
Mortgage Specialist
Tel. 416 876 2031